BEAUTY TRENDS TO LOOK FORWARD TO IN 2021



According to all the top Beauty Blog, it is predicted that 2021 will bring revolution in the beauty industry.


Beauty trends that will dominate in 2021

1. Microbiome skincare will become increasingly sophisticated


Google searches for ‘microbiome’ (the microorganisms on and inside your body) increased by +110 per cent year-on-year in 2019, and – according to Mintel – it’s this that is driving the UK facial skincare market. “There are a trillion microorganisms on the surface of your skin and not one of us on the planet has the same microbiome,” says skincare authority Paula Begoun. Hence why it is a challenge for bacteria-balancing ingredients in products to suit all. But a move towards hyper-personalised skincare will factor in one’s microbiome, with beauty giants such as Johnson & Johnson having a dedicated microbiome platform working on it. Dendy Engelman M.D., consulting dermatologist at Elizabeth Arden (too focusing on this sector) confirms, “the microbiome will be on the forefront in 2021,” in a bid to tackle all – from ageing concerns to acne. Maintaining bacterial homeostasis on your skin means it “reflects the light better, keeps hydration in and lets products penetrate deeper,” she adds. Yes please.

2. Anti-pollution skincare will become as commonplace as sun protection

Latest figures show that 91 per cent of the world’s population live in places where air quality exceeds the World Health Organisation’s guideline limits and 4.2 million deaths every year occur as a result of the exposure to ambient (outdoor) air pollution. “This is double previous estimates and places air pollution as the world’s largest single environmental health risk,” notes Dr Kluk. “Our skin is the main interface between our bodies and pollutants from road traffic, power generation, agricultural/waste incineration and industry,” the dermatologist adds. The result? “Features of skin ageing, such as wrinkles and dark spot formation, are accelerated in heavily polluted environments and the number of those suffering with skin conditions, such as acne, is increasing." 

Anti-pollution skincare is no longer thought of as marketing, but it is must in our lives. In 2019 Liberty London saw an increase of 57 per cent in purchases of pollution-battling products, and skincare launches will focus on it in 2021 (for example, Clé de Peau Beauté will be relaunching its global best-seller – the Correcting Cream Veil –with pollution defence, SPF and super light reflecting technology). “I predict that the demand for skincare products with an anti-pollution claim will soar in the coming year and they will become as commonplace in our daily routines as sun protection creams,” says Dr Kluk.


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